Participating in the America's Cup, the world’s most important sailing event and a long-established sporting trophy, requires vision, innovation, and audacity. It is this spirit that led Tudor to join forces with Alinghi, a legendary two-time America’s Cup-winning team that made history with its victories in 2003 and 2007. For the 38th America’s Cup, the team is now called Tudor Team Alinghi and will sail under the flag of the Société Nautique de Genève.
TUDOR lives by this daring spirit since its very creation, a century ago, and today celebrates through its signature #BornToDare.